creative
engineering
studio
Case study
Rapid growth made it increasingly difficult to communicate the founders’ core idea and direction consistently across a larger team. While the vision was strong, it remained largely implicit. What was missing were clear, shared statements that could translate strategy into something understandable, actionable, and usable throughout a fast-growing organization.
1. Distilling the Founders’ Intent
The work began with in-depth conversations with the founders and key leadership, focused on uncovering the underlying idea, logic, and long-term intent behind the company. This phase was about making the implicit explicit by condensing complex thinking into clear, shared statements. These were not marketing messages, but precise expressions of purpose, ambition, and decision-making criteria.
2. Defining the Brand Core and Positioning
All inputs were brought together and evaluated to identify a clear common denominator across strategy, market context, and ambition. This phase focused on defining customer segments, clarifying precise target markets, and articulating core brand attributes. By aligning these elements, we established a clear brand core and a well-defined positioning that could serve as a stable reference point for decision-making and communication.
3. Translating Strategy into Shared Tools
Building on this foundation, we developed a set of strategic statements designed to support functional communication across the organization. This included clearly articulated principles and narrative framework that help teams understand not only what the company does, but why it does it and how priorities are set. The result was a shared language that connects strategic intent to everyday work.