creative
engineering
studio
Case study
KalphaTech brings together deep scientific expertise, multiple application domains, and a highly ambitious founding team. The challenge was not a lack of substance, but the need to establish a clear, prioritized brand logic that could express this complexity as a clear whole. The work focused on creating a shared frame of reference capable of supporting strategic focus, differentiated communication, and long-term scalability.
1. Collective Discovery and Alignment
The process began with a thorough discovery phase involving all five founders. Through structured workshops and analysis, we mapped the company’s technologies, ambitions, application areas, and target audiences. This phase focused on aligning perspectives, surfacing implicit assumptions, and establishing a shared understanding of what truly matters at a strategic level.
2. Strategic Prioritization and Verbal Definition
Based on the insights from discovery, we defined the priority positioning pillars that would anchor the brand. This included articulating the brand core, key brand attributes, and a firm positioning logic. We then developed a communication framework tailored to individual target customer segments and defined a precise verbal identity, ensuring consistency while allowing for nuance across audiences.
3. Brand System Design and Deployment
The final phase translated strategy into a complete visual brand identity supported by clear application guidelines. The brand system was implemented across key customer touchpoints, including the new website and core communication materials. The result was a cohesive and scalable brand presence that communicates KalphaTech’s focus and capabilities with clarity and confidence.